Brand & Style Guidelines
Remove the unnecessary. When in doubt, cut it out.
Quality design enhances trust.
Visualize things as seen from the user’s perspective.
The Fiction brand should be distinct and easily recognizeable
The brand should be treated consistently across media.
Design for communication and ease of consumption.
Let it breath. Use white-space and well placed visual emphasis.
Don’t self reference. Don’t try to be clever or cute.
A core aspect of the brand is the counter play between the primary pink and blue brand colors. We use this combination tastefully to create a powerfully distinct visual presentation although it must be used carefully.
- Tastefully use pink and blue fill colors counter-play on primary elements such as buttons.
- Don’t use pink and blue as text colors next two each other.
- Don’t over use the pink vs blue, it can easily devolve into a loud and tasteless mess.
The Fiction logo is companies primary symbol. The logo acts as our signature and represents trust.
Fiction Logo Over Image
- Apply a white fill to logo when used over images.
- Apply good spacing around the logo around the logo.
- Manipulate the logos or imply false endorsement with Fiction
- Colorize any part of the logo when used over images
- Use any color other than the brand colors in the logo
The avatars associated with Fiction should just be the “pin” icon against a brand color background usually pink (#FF0076).
Fiction’s primary font is called Gibson.
We like it because it is light and simple and comes in a variety of weights and styles.
General suggestions for use:
- Headings should be in semibold (600).
- Regular text should be in regular weight (500).
- Subheading can be in either light weight (300) or regular (500)
- Links can be in semibold weight (600) to help them stand out
- Use headings in a light weight
- Ever use the ultra bold weight (800). Its fugly.
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